Most communities are increasingly interested in water-related issues. People need more information and reassurance about their water environment. As a water professional, you can help shape public perceptions about the water/wastewater field, biosolids, reuse and other important community issues. All you need to do is communicate effectively with the public. This guide, developed by communications experts in the water quality field, will help you overcome challenges and seize opportunities for developing positive relations with your customers, community leaders, interest groups, the media and other individuals and organizations.170 pages.